Dusit Thani College Partners with HSMAI for Hospitality Training

With more than 30 years of experience in hospitality and culinary arts education, Dusit Thani College (DTC), the first and largest institute in Thailand dedicated to hospitality education and training, leads the way in equipping students with the knowledge, creativity, and real-world skills required to excel in the hospitality industry. While the college is best known for its Bachelor’s programmes, DTC has also been offering short course Public Programmes in culinary arts and hospitality management for the past 10 years. However, until now, these courses were only delivered in Thai.
Through the College’s partnership with HSMAI, the world’s largest international hospitality sales and marketing association, and the HSMAI Academy, DTC will now bring HSMAI’s internationally recognised onsite and online courses to the Thai market. This partnership will provide a platform to access all HSMAI online programmes, host and co-certify HSMAI-led live training sessions, and foster relationships between HSMAI and Thai hotels, helping the Thai hospitality industry further internationalise its knowledge and skills.
The HSMAI Academy represents the most comprehensive initiative in hospitality education, offering courses in sales, marketing, revenue management, and leadership through online learning experiences, face-to-face workshops, certifications, and qualifications.
HSMAI courses provide specialised content designed to boost sales, inspire marketing efforts, and optimise revenue. These programmes are developed for individuals involved in hotel sales, marketing, and revenue management, with content tailored to professionals at all levels, from entry-level to advanced.
The first step in this partnership was the launch of a dedicated HSMAI hub on the Dusit Thani College website, where users can access information on all HSMAI online courses and register for their programmes. The site now offers global, affordable courses, including:
Certificates are also available for Digital Marketing and Revenue Management courses.
The second step involves co-hosting HSMAI live training sessions and events. On 14th and 15th October, HSMAI, Dusit Thani College, and Dusit Princess Srinakarin Hotel will offer live courses on:
All of these courses, from the HSMAI Academy, will be taught in English in Bangkok by international experts from the HSMAI trainer’s network.
“HSMAI is the international leader in providing hospitality sales and marketing knowledge. Dusit Thani College is delighted to be HSMAI’s key partner in Thailand and the region, helping introduce HSMAI’s expertise to the Thai hospitality industry. This partnership will support professionals to upskill and reskill with the backing of global industry benchmark standards,” said John Lohr, Executive Director of External Affairs at Dusit Thani College.
“HSMAI is thrilled to partner with Dusit Thani College to extend our presence in Thailand and deliver practical, contemporary training to more local hotels and industry professionals. By offering commercial courses in English, we aim to meet the growing demand from hotel leaders for upskilling and cross-skilling their teams. This collaboration will empower hospitality professionals with the skills they need to elevate their performance and ultimately drive greater ROI for the accommodation sector,” added Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy.
HSMAI is an international organisation founded in the United States in 1927, with over 6,000 members across 35 countries. Dusit Thani College, owned by Dusit International, has been providing hospitality education and training for more than 30 years. It is the largest dedicated hospitality institute in Thailand, with over 10,000 alumni.
For more details about Dusit Thani College and HSMAI’s partnership and programmes, please contact Mr John Lohr, Executive Director of External Affairs, Dusit Thani College, at [email protected].